Buford Highway
Korean-Southern BBQ Rub
Buford Highway runs north from Atlanta through miles of Korean, Vietnamese, Chinese, Mexican, and Bangladeshi restaurants, one of the great food corridors in America, where the immigrant communities that rebuilt Atlanta's northern suburbs starting in the 1980s keep their kitchens alive. This blend centers on gochugaru, Korean red pepper, fruity, brick-red, and distinctively fiery, with sesame and the aromatics of a pan-Asian Southern kitchen. Use it on noodles, rice, grilled meats, and anywhere you want that deep Korean pepper heat.
Best for: Korean BBQ short ribs (galbi), pork, wings, fried chicken, grilled vegetables, burgers, rice
A little goes a long way, start with a pinch.
Arriving Fall 2026.
Notify me when it drops.
Ingredients
Gochugaru (Korean Red Pepper), Brown Sugar, Toasted Sesame Seeds, Granulated Garlic, Soy Sauce Powder, Smoked Paprika, Onion Powder, Ground Ginger, Black Pepper, Kosher Salt. Contains: Soy, Wheat, Sesame.
How to Use
How to use - Bloom in a little hot oil or butter over medium heat for 30–60 seconds to wake up the spices, then build your dish on top.
Korean BBQ short ribs (galbi), pork, wings, fried chicken, grilled vegetables, burgers, rice.
Start with a pinch. Taste. Add more.
